Witmer Group Marketing Blog

Websites are evolving drastically. Long gone are the days of prompting your computer with a DOS command and logging in to the ‘”worldwide internet”, plodding in some web address and getting a static, one-dimensional website. If you are doing your job correctly, what I just described will make you chuckle in nostalgia. Those were the simple days (well, maybe not SIMPLE exactly). What was simple was measuring a website’s success. If you HAD a website you were ahead of the game.  Not anymore…

I’m in love! Copyblogger might be the most creative resource – ever. But, then I am a wee tad partial. Each week I look forward to creative ideas and new ways of learning to do what I do better – write stellar content. If you can relate, read on.

If you want new leads and more conversions, you must use landing pages.

Far too much time is spent in so-called communication, dancing around the real core of many topics or issues. Imagine how much easier it would be if we simply cut to the chase and tell one another what we really think about … a concept, headline, content, campaign, marketing strategy.

Working with a smaller digital marketing agency has tangible advantages over larger agencies where you (the client) often get lost in the scramble. And if you’re really fortunate, you’ll work with digital marketing people who are also fluent in technospeak. Let’s face it, there’s a lot to take in on a daily basis and still find time to do your job: conversion rate (CR), cost per lead (CPL), traffic sources, click through rate (CTR), bounce rate, return on investment (ROI), cost to acquire a customer (CAC), key performance indicator (KPI), link building, keywords, SEO, SEM, and the list goes on.

Way back when, before social media, Search engines and email ruled the day, we relied on employee referral programs to connect, network, share, like and such. I remember a print campaign concept I created for one client that gave me pause when I recalled it recently.

Social Media – I’ve never seen another marketing medium like it.